The documentation contains a reference to the Wiki based on URIs as well as a demo file which includes examples of TPCURL usage. Here it is for quick reference: TPC API commands examples.TP4
'TPCURL-geo:37.786971,-122.399677;u=35' (Wiki HQ)
The trick to launching other applications is finding out firstly if they support a URI/URL (all Android apps do, but iOS apps have to specifically support). So, contacting the app vendor is the best idea if they have not published it in the documentation.
To get the Android URL, search via a Desktop browser (not on device) for the application in Google Play and select the application for more information. You should now note in the browser address bar that the URI follows the 'http://play.google.com/store/apps/details?id=' statement:
e.g. TPControl = http://play.google.com/store/apps/details?id=com.touchpanelcontrol.tpcontrol
In TPControl we have also added a custom URI; 'tpcontrol://' but not all developers add custom URI's.
For a quick reference on application-specific URIs installed for the user profile, refer to the Windows Registry entry: